Organic SEO v’s PPC

Organic search marketing produces far more cost effective results for business owners than pay per click advertising. If you are able to get your website to rank in the organic search results for popular keywords and phrases used by potential customers, you will generally acquire new business at a much lower cost than if you were to use pay per click advertising.

Pay per click advertising is otherwise known as “sponsored links” or “google adwords”.

The cost of pay per click advertising is increasing day by day for small business owners who want to get found on Google. For example, the keyword phrase ” carpet cleaning melbourne” now costs around $10.00 per click. That is not jobs, phone calls or email enquiries, that is just per click. Now let’s say it took 5 clicks to your website to get a phone call for a carpet cleaning job. With the average carpet cleaning job being around $60 – $90, it wouldn’t take you long to go out of business.

Imagine it took 10 clicks to get a job?

However, if you managed to get your website found on Google in the organic search results for the keyword “carpet cleaning melbourne”, you could enjoy as many clicks as it took to secure a carpet cleaning job without having to pay $10 per click.

ClickLocal are experts in organic search marketing and specialise in getting businesses found in the organic search results on Google.

Visit www.clicklocal.com.au for more information about Organic SEO results on the
1st page of Google