SEO can be expensive and there are a lot of organic search marketing companies who take advantage of business owners by playing on their lack of knowledge when it comes to internet advertising and organic search marketing. Understanding the exactly what is SEO and the difference between the types of SEO can save you thousands in wasted online marketing dollars.
What is Organic Search Marketing?
Organic search marketing is the process of improving the visibility of a web site or a web page in search engines via the “natural” or un-paid search results. Organic search results are found on the left hand side of a Google search results page.
Most SEO companies know that more people click on the organic seacrch results v’s pay per click advertising sponsored search results. In fact organic search results positioned in the top 1-5 search results attract over 70% of the click through traffic.
Organic Search Engine Optimisation / SEO
Organic Search Marketing focuses on getting websites to appear in the top 1- 5 search results on Google for high converting keyword searches. High converting keywords are search phrases entered into the google search box that likely to result in sales activity.
Eg: Keyword Phrase Used by Searcher “Emergency Plumber Melbourne”. A person using this search phrase is obviously looking for a business to assist with an emergency plumbing situtation. Since you only need one plumber to solve your problem as person will not go through too many search results to find one. Usually people will contact two businesses to compare pricing or service and then make a desicion on one. Being found in the top 1-5 organic search results for the keyword phrase “emergency plumber melbourne” gives your business greater chance of winning the business.
If a person typed in “how to unblock a toilet” this would inidicate they are more interested in finding information about the process involved in unblocking a drain or toilet, not neccessarily looking for someone to do it for them.
Organic Search Marketing (Organic SEO)
•Improve Organic Google Rankings
•Organic Search Marketing Strategy Development
•Natural Organic Search Engine Optimisation
•Organic SEO
Pay Per Click v’s Organic Search Marketing
A thorough Organic Search Marketing strategy involves the analysis of your “Ideal Customer”, keyword research into what are the ACTION KEYWORDS used by your target market and implementation of on page optimisation and off page optimisation to ensure your business gets found in the top 1 – 5 organic search results.
Be careful when an SEO company asks you for the list of keywords to target as the words you think you might want to be found for are not always the words used by your potential customer to find you. At Organic Search Marketing we go through the customer analysis process and determine the BEST PERFORMING KEYWORD that are MOST LIKELY to result in SALES ACTION.
ClickLocal are experts in developing organic search marketing campaigns that reduce the cost of customer acquisition. If you want your business found on the 1st page of Google in the organic search results, speak to a ClickLocal SEO consultant.